Search Engine Optimisation

We believe that central to any websites' success is visibility in the Search Engines. Currently Google dominates the UK search market with a huge 78% share, because of this we focus on improving results in Google, but our techniques will apply to all search engines. We employ best practice techniques ('White Hat') to ensure long-term success in the search engines.

There are a large number of factors that affect how your site will rank on the Search Engine Results Pages, these include technical factors such as making sure the website uses valid HTML markup and is semantically correct, optimising content for particular key phrases and a linking strategy.

We ensure that all websites we build meet the technical requirements laid down by the W3C. Once the site is live, work will be done to address content optimisation and link-building.  As well as providing Search Engine Optimisation (SEO) services for our own customers, we also provide consultancy services and can work closely with other suppliers to implement a successful strategy.

SEO work is spilt into two parts, firstly a strategy needs to be developed - the focus will vary depending on the objectives for the site and would usually consist of a review of the existing website. Competitor analysis, initial keyphrase identification and a link-building strategy. The strategy usually requires 4-8 days work, depending on the size of the website.

Once the Strategy has been reviewed and approved, it needs to be implemented. Any technical issues should be addressed first and once complete, we recommend a 12-month contract for a fixed number of days work per month, again the number of days required would depend on the size of the website and the amount of work that needs to be done.  We would expect anything between 2-8 days work per month.

SEO is closely linked with Pay Per Click advertising (PPC), and key phrase research should be used to identify target key phrases for both SEO and PPC. 

We can also tailor our services to meet your requirements, please give us a call to find out how we can help you achieve your targets.

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